CHRISTIAN AUTHORS & SPEAKERS

Learn How To Influence More People By
Marketing Your Message - Not Your Book!

Discover How To Market Your Message for Maximum Impact

Tap into your creativity to market your book and develop
your business plan around your book's message.

Any enterprise is built by wise planning,
becomes strong through common sense,
and profits wonderfully by keeping
abreast of the facts.
Proverbs 24:3-4 (TLB)

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 Has God given you a specific message to share with others?
Your book is only one way to distribute that information. 

You've heard the adage, "It's not what you know, but who you know!"  Well, both are true. You need to have the knowledge in your area of expertise, but if you don't know how to get your message to the people, then you need to know who to ask for help.

This book will help you develop your potential as a messenger of God. Perhaps you know God has given you a message to share with others and you have written a book containing that message, but now you don't know how to reach the people who desperately need to hear this.

Who do you need to know to teach you what you need to learn to be successful?

*  Mentors
*  Prominent people in your field
*  How to prepare your book for self-publishing
*  How to raise money to do your marketing and/or ministry
*  Website strategies
*  How to create traffic to your website
*  How to create audio products
*  Who can you brainstorm with to determine what other methods you can use to promote
    your message?
*  How can you obtain radio and TV interviews?
*  Who is helping you reach outside your comfort zone?

In my book Marketing Your Message for Maximum Impact you will learn how to:

*  Locate the people listed the above list
*  Locate the people who need to hear your message
*  How to stay on God's path and not get sidetracked by the world's motivation for money

You will discover different marketing techniques you can use, even if you don't have a large budget.

Even if you haven't written a book, there are many outstanding ways to reach your target audience with your message.  In fact, if you haven't written your book, or haven't finished it yet, now is the best time to learn these strategies because you can use some of them in your book to create a hunger for more of what you have to share with them. 

Why should you listen to me?

I have noticed that most Christian writer's conferences and books miss a lot of key elements that we need to know in order to get God's specific message to the people He wants us to minister to. Over the last ten years I have had to learn on my own what is not taught to the majority of Christian non-fiction book writers. I couldn't afford to attend regular writing conferences, so I've done a lot of research over the Internet and read a lot of books on marketing and developing your ministry outreach.

I want to save you the time and effort it took me to learn this information. You can benefit from having this information at your fingertips. Imagine having a 3-ring binder of marketing tools and strategies that you can look up to learn about how to do them yourself!  You'll also have website addresses of other organizations that can teach you their specialty - and most of them are free!

You can listen to free teleseminars almost every week if you want from these providers. Not only do you learn how to do very specific tasks, but you are motivated because you learn they CAN be done even by somebody who isn't all that computer savvy!

Brief Look at Marketing Your Message for Maximum Impact

Each section discusses changes in marketing strategies and also includes suggested books and Internet website addresses of people who can teach you their specialties (many are free).

WHAT do you know?

•  What is your unique God-given vision for your life?

•  What is your niche market?  Promoting to “all Christians” isn’t going to cut it.

• Where do you locate people who are interested in what you have to say?

• How else can you proclaim your message in addition to your written book?

• Do you know how to get a website up and running (or who to hire to do it for you); take credit card orders, get an ezine or e-newsletter going; get listed on Amazon.com, etc.?

• Are you continually learning more about how to market your book and/or services¾both via the Internet and the real world?

• How can the latest technologies help you reach more people with your message?

• How do you develop relationships with people over the Internet?

• Do you consider yourself an “expert” on what you know?

• How do you handle the finances of your sales?

WHO do you know?

• Do you hear God guiding you on how to carry out His vision for your life?

• Who are the leaders in your field of interest?

• How can you develop personal relationships with these leaders?

• What churches or ministries already reach the people you’re trying to reach?

• Who are your mentors?

How To Use Your Book As A Marketing Tool

• Change your thinking from focusing only on the sales of your book, to using your book as a brochure to advertise your expertise and promote your other services and products.

• Learn how to market your business around your book.

Is Ministry or Money Your Focus? Do They Conflict?

• How to stay focused on seeing money as a tool, not a goal.

• Ministry takes money, but don't get sidetracked by the world's methods of how to obtain it.

Self-Publishing

• The pros and cons of self-publishing and traditional publishing.

• The nuts and bolts of the preparation steps for self-publishing your book.

The Truth About Selling in Book Stores

• How you can beat the competition of authors using only book stores to sell their books.

• How to turn a book signing into a mini-seminar and attract people.

Website Strategies

• Single page sales letter or multi-page website? What about all the latest technologies?

• If you build it¾will they come? The truth about getting traffic to your website.

Ezine or Regular Mail

• How to establish relationships with people who buy your books, products and services.

• Will your ezine get through spam filters?  Learn various approaches to reach your customers.

How To Build Your Platform

• What is a platform and why is it necessary?

• Learn the basics of positioning yourself as an expert in your field.

Expanding Your Outreach

• What types of products and services can you use to promote your message?

• Training others to help spread your message.

Personal Development

• Success is the journey¾not the accomplished goal.

• Learn how to keep yourself motivated.

This is the only book that will show you how to keep a Christian perspective while you're promoting God's message in a world driven by the motivation to make big money! Find out how to deal with some of the struggles between "ministry" and "making money."

P.S.  I'm here to help you take your message to the world.  If you need immediate help, send me an email with specific questions for your situation and I will get back to you within 24 hours.
 

Kathy Williamson
Speaker/Author
P.O. Box 11660, Prescott, AZ 86304
(928) 925-5410
email: Kathy@ChristianAuthorMarketing.com
Parent website:  http://www.wisdomforliving.org
(Christian Author Marketing is an outreach of Wisdom For Living Ministries)